Give, give, give it away now ...
I don't know what matters to you at this moment
But that's all that matters to me
How are you? (How are you?)
Knock on wood ...
Oh can't you see, oh can't you see
If I help somebody, baby there's mercy for me
Charity!! You better give it to somebody
~ Gnarls Barkley ~ Charity Case ~
With the recent ALS Ice Bucket Challenge fad, you can’t seem to get away from someone throwing a bucket somewhere. Thanks to the ALS Association, who had their first press release on August 13 about the phenomenon, by August 24, $70.2 million dollars has been raised, amazing. So it seems that this fad has outlasted all expectations. I imagine the celebrity endorsements doesn’t hurt. And even if you think it is silly or dangerous, or both, and you don’t want to pour ice water all over yourself, you can still donate to ALS.
Just a simple question ... how will the money be spent?
(ALS association ... no comment, yet)
With that in mind, I will not be participating in the challenge and those that know me, know why. As my friend Marcia said, “I am more than happy to write a check, which is what I am doing, to individuals, or families of individuals, but also continuing to help people understand it isn't the amount of years that matter, it's what we do in those years that matter.”
With my own personal health journey, I have not benefited from ANY Cancer foundation and nor will I. Why? Because my treatment of choice is not the “approved” protocol. Bottom line: unless you follow the standard, approved protocol, regardless of lethal side effects, your treatment will not be approved ... therefore NO MONEY avail ... gulp!! PLUS: I have volunteered for a specific cancer foundation in the past and from what I’ve learned, I cannot, in good faith, donate. Sadly, I am suspicious of most large charitable foundations who are not transparent ...
So where does that all leave all the millions of people we see, including family and friends who are participating? With a good sense of charity. This marketing scheme is brilliant considering the number of cases every year that are diagnosed ... in comparison to heart disease, cancer, MS.
It is in us to give ... and when we give, we get so much more in return. So many may not care about the money that is raised, or the celebrity that is soaked, or the way the challenge is done. They may only care about raising awareness. Awareness to a dis-ease that has either effected them, or someone they love. And for that, I humbly applaud them ... all while staying warm, dry and fully aware of the challenge any one of us may face, any day.